Makeup live shows on Whatnot

Best hour to go live in Makeup on Whatnot: around 3 PM ET, when the most viewers are watching. The typical room is biggest around 8 AM ET, with about 41% of that audience. The median show peaked around 16 viewers over the past 15 days. From 700 hourly counts of this category since 2026-09-29.

. Counted about once an hour. How PULSE counts

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Makeup on Whatnot right now

2,455
watching in this category now
45
shows live in the latest count
16
viewers in this category's typical live show
3 PM ET
when the most viewers are watching

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Best time to sell Makeup on Whatnot

What is the best time to sell Makeup on Whatnot?

Most Makeup viewers are watching around 3 PM ET, so that's the prime window to go live. The typical Makeup room is biggest around 8 AM ET, when fewer sellers are live, though the category then draws about 41% of its busiest-hour audience.

More about this category

When is Makeup busiest on Whatnot?

Makeup is busiest around 3 PM ET, when the most viewers are watching. That is the peak of the 24-hour curve PULSE measured from its own counts of live Makeup shows, around the clock. It is an observed hour. It is not an official Whatnot figure.

Is Makeup a crowded category on Whatnot right now?

Across Makeup, rooms are running at their normal pace for this hour. The category's typical room holds about 16 viewers (the biggest rooms pull the average far higher). Across the category the 3 biggest rooms hold about 49% of the audience, leaving roughly 1,246 viewers spread across the rest of them.

How many people watch Makeup on Whatnot?

Across the Makeup rooms PULSE counted in its latest count, about 2,455 people are watching. We count the rooms Whatnot's feed lists live in this category, about 99% of them in a typical count, so this is close to the whole category. It swings by hour too, and the best-time read above shows the hours.

How many viewers does a Makeup show on Whatnot get?

In the Makeup rooms PULSE counted over the past 15 days, the median show peaked around 16 viewers, and 8 in 10 peaked between 4 and 70.

For the playbook behind these hours, read the best time to go live on Whatnot guide.

Best time to go live for Makeup on Whatnot →

Makeup on Whatnot, hour by hour

midnight ET78%
1 AM ET66%
2 AM ET51%
3 AM ET45%
4 AM ET40%
5 AM ET34%
6 AM ET28%
7 AM ET36%
8 AM ET41%
9 AM ET51%
10 AM ET62%
11 AM ET71%
noon ET79%
1 PM ET90%
2 PM ET93%
3 PM ET100%
4 PM ET100%
5 PM ET99%
6 PM ET87%
7 PM ET87%
8 PM ET91%
9 PM ET92%
10 PM ET94%
11 PM ET88%

Each hour as a share of the busiest hour (100%), over the past 15 days (365 hourly counts). Hours show in your time; a dot means not enough counts yet. The exact numbers per hour are in PULSE Pro.

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